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(COM 2302) Risk Communication for High Risk and At-Risk Populations(COM 2302) Risk Communication for High Risk and At-Risk Populations

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Estimated Length: 1 hour(s)

Description

This course will help learners understand how high-risk groups hear, interpret, and act upon critical risk communication messages.  The course will help learners develop strategies for constructing appropriate communication messages, and also for developing community-based feedback loops to engage high-risk groups.

Objectives

 Course Objective:

The purpose of this course is to:

  • To identify specific challenges and solutions for developing and communication risk messages to high-risk and at-risk populations.

Key Messages:

  • Different segments of the population have different “risk communication vulnerabilities.”
  • Risk communicators need to understand what makes groups uniquely vulnerable in order to develop the best message.  For example, groups concerned about identifying themselves in order to obtain an emergency resource (such as undocumented immigrants and their eligibility for a public evacuation resource, or HIV+ populations and being prioritized for vaccinations or medical counter-measures) need reassurances that their privacy will be protected, or their disclosure will not result in an unwanted consequence, such as deportation.
  • It is possible to develop community engagement mechanisms so that there are feedback loops between risk communicators and high-risk groups.

Capabilities:

Public Health Emergency Preparedness Capabilities:

  • Emergency Public Information and Warning
  • Community Preparedness

Competencies:

Preparedness and Emergency Response Learning Center (CDC):

  • 1.5 Demonstrate respect for all persons and cultures
  • 2.2 Use principles of crisis and risk communication.

Learning Objectives:

At the end of this course, you will be able to:

  • Define what places certain groups at higher risk for not hearing, comprehending, or being able to act upon risk messages
  • Identify risk communication challenges for high-risk groups
  • Identify a mechanism for developing a community-based “feedback loop” for addressing risk communication challenges with high-risk populations

Lessons

  1. Pre-Test
  2. Course Material - Risk Communication for High Risk and At-Risk Populations
  3. Post-Test
  4. Satisfaction Survey

Certificates

  1. Risk Communication for High Risk and At-Risk Populations
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